AL DUGAN
Digital Analytics Consultant & Developer
PROFILE
Independent contractor with 20+ years of experience in all things analytics including web and app analytics implementations (client-side, server-side, and hybrid), development, advanced analysis, tag management, and integrations with various MarTech stacks (Adobe Experience Cloud, Hubspot, Google Marketing Platform, etc.)
Well-seasoned professional on many platforms but primarily focused on implementation and development work with Adobe Analytics / Customer Journey Analytics and Google Analytics through tag management systems Adobe Data Collection (formerly Launch) and Google Tag Manager (GTM) with custom JavaScript solutions for unique client needs.
CONTACT
PHONE:
(603) 852-2532
EMAIL:
LINKEDIN:
SKILLS
- Adobe Analytics & Customer Journey Analytics
- Adobe Experience Platform (AEP)
- Adobe Data Collection Tags (Previously Launch)
- Google Analytics 4 & 360, Looker Studio, BigQuery
- Google Tag Manager (GTM)
- JavaScript, PHP, JSON, JQuery, HTML/CSS
- SEO, Paid Search, E-Mail, & Affiliate Marketing
- Conversion APIs (CAPI) for Meta, LinkedIn, Pinterest, Microsoft, Reddit, Twitter / X, etc.
- CCPA/CPRA/GDPR Privacy Standards & Best Practices w/ Specialty in OneTrust CMP
WORK EXPERIENCE
Dugan Analytics, LLC – Digital Analytics Consultant & Developer
April 2019 - Present
Self-employed contractor working with a variety of clients including small businesses, marketing and tech agencies, and large corporations spanning healthcare, e-commerce, B2B, professional services, non-profits, and more while consistently providing end-to-end digital analytics architecture & data strategy. Some examples of typical analytics implementation, development, and ongoing analysis work include:
- Translating business requirements & objectives into Solution Design References (SDRs)
- Completing, explaining, and supporting analytics system audits and roadmaps
- Creating consent-aware data collection architectures
- Client and server-side tag management implementation, consolidation, and optimization across various MarTech stacks
- Data integration, warehouse enablement, and import/export scheduling
- Solving complex business issues through custom reports and advanced analysis
Alithya - Web Analytics Manager
September 2010 – March 2019
Managed various analytics platforms for a wide range of clients. Services included implementation, analysis, and tag management support. Client services also included marketing optimization through SEO, Paid Search, and Shopping Engines.
Numeric Analytics – Senior Consultant
January 2008 – September 2010
Consulting, management, and reporting services for web analytics and online marketing optimization including Affiliate Marketing, SEO, Paid Search, and Shopping Engines.
GiftCertificates.com – Consumer Marketing Manager
April 2007 – December 2007
Primary responsibilities included Omniture SiteCatalyst, SEO, Paid Search, and Affiliate Marketing.
AtomicPark.com – Search Engine Optimization Specialist
November 2004 – December 2007
Responsible for increasing rankings and sales through SEO. Implemented and maintained WebTrends Enterprise Analytics.
EDUCATION
Mount Wachusett Community College
1997–2000
Associate’s Degree in Computer Graphic Design