Unlock Your Data Potential with Dugan Analytics
At Dugan Analytics, we specialize in creating robust digital analytics architectures and data strategies that unify fragmented data for businesses, enabling them to make informed decisions based on reliable insights. Turn your analytics vision into a successful reality by implementing innovative strategies and fostering a culture of growth and excellence.
From Fragmented Tracking to Decision-Ready Data
The Struggle
Many organizations struggle with:
- Inconsistent data across GA4, Adobe, CRM, and marketing platforms
- Conflicting reports between teams
- Limited visibility into customer journeys
- Legacy tracking implementations that are difficult to maintain
- Growing pressure around privacy, consent, and first-party data
The Result
- Leadership lacks confidence in reporting
- Marketing optimization becomes guesswork
- Engineering teams spend excessive time troubleshooting analytics
- Valuable customer insights remain trapped in disconnected systems
The Opportunity
A modern analytics architecture creates:
- A unified source of truth across web, app, CRM, and media
- Reliable, scalable data collection
- Actionable reporting tied directly to business outcomes
- Faster, more confident decision-making
- Reduced long-term operational and platform costs
What We Deliver
End-to-end analytics architecture and data strategy across:
- GA4 / GA360
- Adobe Analytics & Customer Journey Analytics (CJA)
- Adobe Web SDK / XDM
- Google Tag Manager & Server-Side Tracking
- BigQuery & modern data warehouse integrations
- Looker Studio / BI enablement
Cross-Platform Expertise
- Google Analytics (GA4, 360, Looker Studio, BigQuery)
- Google Tag Manager (GTM, sGTM)
- Adobe Analytics & Customer Journey Analytics (CJA)
- Adobe Experience Platform (AEP, Data Collection Tags (Launch), Web & App SDK, XDM Schema)
- Google Marketing Platform (GMP), Adobe Experience Cloud, HubSpot
- And many more...
Proven Experience
- Large-scale multi-site implementations
- Client to server-side migration
- Complex data collection troubleshooting
- Enterprise analytics modernization
- Cross-platform data integration
- Consent-aware analytics architecture
- Performance and server-call optimization
Example Outcomes
- Huge reduction in blocked tags
- Significant increase in marketing ROI & campaign measurability
- Consolidation of hundreds of legacy tags into scalable architectures
- Reduced implementation complexity and server-call overhead
- Custom built frameworks for unified customer journey analysis
- Improved reporting trust and executive visibility
LEt's Work Together
We Work With Companies and Clients of All Sizes & Types
Sole Proprietors
As a sole proprietor, you wear many hats. Let us lighten the load and help you grow your business. From strategic planning to analytics management, our expert consultants can provide the support and guidance you need to expand your operations and achieve your goals.
SMBs
Small and medium-sized businesses are the backbone of the economy. If you're ready to take your SMB to the next level, our consulting services can help. Whether you need help with analytics implementation, marketing tags, or advanced analysis, our team has the expertise to guide you towards sustainable growth.
Large Corporations
Our consulting services can provide the strategic insights and guidance you need to maintain your competitive edge. Whether you're looking to streamline operations, expand into new markets, or enhance your corporate strategy, our team is here to help. Some of our largest clients have stayed on board for over 15 years!